As the country approaches the start of a third year under a pandemic, marketers still face a raft of new challenges — supply chain disruptions, labor shortages, inflationary pressures — even before factoring in the need to address pre-pandemic issues like Google’s planned deprecation of third-party cookies that loom on the horizon.
Despite this continued uncertainty, the past two years have provided plenty of lessons for marketers looking for a way forward. Consumer behaviors that changed or were accelerated early in the pandemic seem to have become permanent, and areas like social commerce and short-form video still look like sure bets. Plus, the continued rebound of the digital ad market could make life easier for marketers grappling with emerging concerns like the metaverse.
