Does the way news content is reported result in a higher amounts of shares and comments? You’d think it would, right? For example, here’s two different approaches to a recent news item – which do you think would generate more social media traction?
At a guess, you’d think the second would get more traffic – the headline has more bite to it, it’s more subjective (excluding the fact that Slate’s Will Oremus is also a well-known and highly respected writer).
