In the five years since its launch Snapchat has evolved enormously and at SXSW was more talked about than any other brand despite not having a physical presence. According to a report by CNBC, it was the most used app at the festival – with thousands of users downloading it for the first time in Austin.
The statistics speak for themselves – more than 8 million video views every day and 100 million daily active users. And what’s more interesting is the rapidly changing demographic – no longer is it the app for teenagers, as half of daily new users are now over 25.
