At the start of this year, a fresh short-form video platform contender, Byte, debuted. The app is the successor to Vine and was developed by one of its co-founders, Dom Hofmann.
Short-form video is nothing new in 2020. But growing consumer engagement with platforms such as TikTok, driven upwards by the COVID-19 pandemic lockdown and heightened desire for digital connection, has seen this form of social media content gaining a mainstream foothold. According to Gartner, TikTok was the third-most installed app worldwide in the first quarter of 2019, behind WhatsApp and Facebook Messenger, and surpassed Instagram and Snapchat as the leading short video application with 500 million monthly active users.
