Braze, the customer engagement platform, this week announced the a series of product enhancements, some of which were already on the company’s roadmap, but in Beta or with restricted availability.
Through increased relevance of messaging, and improved orchestration of campaigns, Braze hopes to support more empathetic marketing in a time of high customer sensitivity. “This has been an extraordinary year, and brands will need to listen, understand, and act with empathy in order to survive and thrive,” said Kevin Wang, Senior Vice President of Product at Braze.
