Denny’s is attempting to freshen up its image through an increasingly common tactic in the quick-service restaurant (QSR) category. Rather than focus solely on product innovation, the brand has enlisted the help of TikTok stars to devise and promote new limited-time offerings, layering in a larger influencer marketing component.
“Open for Anything” links Denny’s heritage of being open 24/7 to creating a welcoming atmosphere for consumers of diverse backgrounds. The idea is to cater to loyal customers while also bringing a new generation into the fold.
