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Mention Lego and most people have a story to tell.
They used to play with Lego when they were kids. They just bought a set. (Did you know they have a typewriter design? People love to talk about the typewriter.) They have a friend who is a collector. The pain of stepping on one in bare feet has become a rite of passage for parenthood.
Lego is ubiquitous. And the company is showing no signs of slowing down.
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