Target’s decision to enlist diverse media partners is part of the company’s effort to support marginalized groups in the creative field, the retailer said. The campaign aims to reflect its diverse customer base and employees.
“We know everyone celebrates the holidays a little differently, from long-standing family traditions to unique celebrations created with new friends, and everything in between,” Cara Sylvester, chief marketing and digital officer at Target, said in a statement. “Regardless of how guests choose to celebrate, we believe that connection and community are universal, and this year’s holiday campaign provides an opportunity for Target to connect with all of our guests while helping them discover the joy that’s within reach every day throughout the season.”
