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71% of marketers to boost influencer marketing budgets this year

April 27, 2021

Via: Business of Apps

Category:

News

Last year was a big one for influencer marketing and 2021 is looking to take things a step further with platforms like TikTok and Instagram rolling out new features and tools for creators.

New research by Linqia found that the majority of marketers are looking to boost their influencer marketing budgets this year. A whopping 71% of enterprise marketers said they would increase spending.

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