On April 8th, 2021, Google announced it was releasing its Product Reviews algorithm update.
The update is meant to reward “product reviews that share in-depth research, rather than thin content that simply summarizes a bunch of products,” according to Google.
The question is, what does that actually look like?
What should you include in product review content now?
Let’s explore real-world examples of pages that gained and lost rankings at the hand of this update, and the lessons learned along the way.
