When it comes to effective marketing, most entrepreneurs are familiar with the value of social proof. It’s why companies clamor to send celebrities and influencers their products with the hopes that they’ll be seen carrying a specific luxury handbag — or post about their latest product on social media — causing a massive influx of sales, ideally without a huge marketing campaign to go along with it.
Social proof is all about demonstrating credibility, which makes it a powerful phenomenon that entrepreneurs can and should be using in their marketing efforts. Not sure how to make it happen? Here are six different types of social proof, as well as how you can use them effectively in your marketing.
