1. Marketers forced to do more with less
A general belief across industry thought leaders is the need for marketers to do more with less. Which means reassessing, realigning and rebuilding foundations in order to be smarter about marketing.
“If the last few years have taught us anything, it’s that 2023 is going to be packed full of surprises. None, though, should come from your marketing team,” advises Shippit CMO, Brett Chester. “Marketers should have a twofold focus in the year ahead: Solidify your foundations and do more with less.
