Top

TikTok launches AI-powered creative assistant to streamline ad creation process

With First-Party Data, the Experience Is the Most Important Part

Deinfluencing on social apps is a wake-up call for brands

Brands scrutinize video ad budgets as upfronts approach

How much do influencers think they would charge for mobile social campaigns?

image credit: Adobe Stock

5 Marketing Trends For 2023: Why Back-To-Basics Is Best

December 28, 2022

Via: MediaPost

Category:

News

1. Embrace austerity. With many forecasting a recession, marketing departments everywhere will face budget constraints. Take stock of the last few years. Which marketing tools have worked? Which might be underutilized?

If you’ve resisted upgrading software or chasing a trend — AI-assisted search, virtual reality, etc. — keep resisting. New technologies bring the potential to reach new audiences — but maybe your best audience is the one you already have.

Read More on MediaPost