Scaling options
Let’s start by looking at some of the core options you have for scaling and marketing strategy.
Invest more money. First, you could consider spending more money on the strategy itself. This can manifest in any number of different ways, depending on the type of marketing you’re pursuing. For example, if you spent $1,000 to print 2,000 copies of a flyer and that flyer was highly effective, you might spend $5,000 on the next round of printing to get 20,000 copies of that flyer. In SEO, you might spend more money on link building or content development. In PPC advertising, you might increase your bids and overall budget.
