The gloomiest economic forecasts for early 2023 have yet to come to pass. Inflation has continued to ease, while the jobs market remains resilient, with unemployment at its lowest level in over five decades despite a massive round of tech layoffs. If these trends continue, marketers may enter a period of greater stability that could reward them with more resources. Nearly one-third are already hoping for higher budgets than in 2022, per Advertiser Perceptions. The researcher interviewed over 300 marketer and agency executives with direct involvement in media strategy decisions for its report.
