When people think content, they often think creative. But in reality, great content marketing is a blend of both creativity and data.
On the data side of the equation, our industry is still learning. That’s not particularly surprising. After all, the name of the game is, quite literally, content. Many content marketers, some of whom came up in complementary professions like journalism, are so deeply immersed in the content creation process that it can be hard to turn their attention to the data side of things.