For as long as I can remember, marketing teams have faced a thorny problem: Technology.
In the pre-internet days, I helped marketing teams wrestle their presentations onto CD-ROMs to share with their sales colleagues and manage their outbound customer email campaigns in Lotus 1-2-3 spreadsheets.
If only a few words in that sentence made sense to you, remember I’m a Gen Xer. Rough translation: “In my day we had to walk five miles in the snow to implement a marketing strategy.”