To know marketing is to know life.
Brands are the personification of the companies behind them. And the same issues that face us mere mortals must be confronted by the marketers behind the faux corporate persons we call the brand.
Take the midlife crisis, when we face our mortality and wonder about our place in this universe during our journey through it. Your brand won’t naturally face a midlife crisis of course, but maybe you should force one on it so you don’t end up with a “Why Bother Brand.”