How does a marketer go about creating the most effective set of personas? The first step is to create the 360-degree customer view out of available data.
Personalization must be about the person, not about channel, product or even brand.
How does a marketer go about creating the most effective set of personas? The first step is to create the 360-degree customer view out of available data.
Personalization must be about the person, not about channel, product or even brand.
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