“A lot of our clients want to check the quality of their influencers to make sure they have the right target and understand the quality of the influencer’s audience,” said Alexander Frolov, CEO and co-founder of HypeAuditor, an AI-powered Instagram, TikTok and YouTube analytics tool that creates insights about audience and authenticity.
Influencer marketing may be the most overused, overhyped and over reported sector of the marketing industry, but that does not mean that it is being executed efficiently. Often, it is a case of inauthentic social media profiles that causes wasted time, energy and money for marketers.
