Product marketing has been around as long as tech products have been on the market, but many business people struggle with it. They don’t have a full grasp of what B2B product marketing involves and how effective marketers can help their companies.
Perhaps because product marketing sits at the intersection of product, marketing, and sales, it fills different needs for each of these departments. Recently, I was working with a CEO who was considering hiring a product marketer. I described the array of tasks this person might handle, and she was surprised to hear that all these things could fall under the product marketing umbrella.
