If you’ve never heard of guerrilla marketing, it can sound intimidating. After all, it comes from the term guerrilla warfare. The goal of guerrilla marketing is to drive brand awareness through unconventional or shocking tactics for maximum exposure. If you think guerrilla marketing isn’t for you and your business keep in mind that guerrilla marketing campaigns have a 21% higher ROI than more traditional marketing.
The elements that make guerrilla marketing are:
Cost-effective: If you think guerrilla marketing is expensive, think again. One of the biggest reasons to do it would actually be to save money you’d normally spend on traditional marketing outlets. Most small business owners like that guerrilla marketers spend 90% less on advertising than other traditional methods.
