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Not just another acronym: Why CDP is the missing link in B2B marketing

Remember the last time you had a truly great buying experience?

Maybe it was a car you had your eye on for some time. Then an engaging YouTube ad that made you finally register for that test drive.

Afterwards the sales executive followed up with a video of the exact model you were considering, made just for you and sent it straight to your phone. In the end, a unique offer delivered over email made you “sign the cheque” – and buy the motor of your dreams.

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