By now, nearly everyone agrees that video is the premier medium for effective content marketing. You can find statistics galore back up that claim—including some jaw-dropping numbers from information hub 50Wheel. According to their report, ninety-one percent of marketers say that video provided ROI in 2020!
But just because you think video is great doesn’t automatically make it an effective part of your marketing mix. That takes work—and planning. So, here are some helpful guidelines, whether you’re just getting started or trying to pivot your inbound marketing or social media strategy.
