Marketing automation helps marketers get more done in less time, standardize processes, target specific audiences, unify data, capture and analyze metrics, personalize content, and much more. In fact, marketing automation is “very important” to the overall performance of marketing, according to 94% of the best-in-class marketers participating in a recent Ascend2 survey.
But how do you optimize marketing automation to continually increase performance?
To answer this question, Ascend2 and their research partners fielded the Optimizing Marketing Automation Survey, and the Summary Report is available free of charge.
