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11-point Checklist to Increase Email Clickthrough Rate

Don’t schedule your next list email just yet. First, take a look at this handy checklist (hopefully you print it out and tape it up in your office) to ensure you’ve maximized the perceived value of what your customers will get by clicking through your email, and increase your email clickthrough rate.

After all, an email click is like a mini-purchase. If there isn’t a strong value force, customers will not act.

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