Every vendor that sells a digital asset management (DAM) system will tell you that its system is the best, and in some cases the process of selling a DAM system to a new customer is quick and easy.
Unfortunately in cases like that, the story too often goes like this: After researching various products and issuing a request for proposals (RFP), an organization chooses a vendor that has experience with similar customers and ticks the requisite boxes on the RFP checklist.
