Mobile marketing is a rapidly changing landscape and 2016 will see even further evolution. Last year witnessed a huge rise in all kinds of mobile advertising, including traditional mobile site ads and in-application mobile ads, and consolidation of mobile ad networks.
This past year also gave rise to more ad blocking on mobile devices. Apple led this charge, supporting ad blockers on iOS phones and tablets using Safari. Mobile marketers have been constantly trying to deliver more ads, with more relevance and timeliness, all the while navigating growing challenges. With this in mind, here are some key trends to anticipate in 2016.
