How hungry would you be for a cheeseburger if I told you it was available right around the corner? How much more enticing would it be if I showed you an irresistible image of that same cheeseburger? Salivating yet? With multimedia messaging service (MMS), I can do just that. MMS is a massive step in the right direction for brands to show their customers exactly what they want to see. Here’s some advice on how retailers can leverage MMS to its full potential.