Social media marketer, Thea Neal, investigates.
With more than 25 million Instagram Business profiles, and more than 2 million advertisers, Instagram is constantly evolving, testing new features, and experimenting with new ways to increase the value businesses can get from its platform.
For example, in June 2018, Instagram unveiled its latest standalone app, IGTV. The vertical video app was poised to be a challenger to YouTube, and positioned as a long-form video hub that would focus on creators and not on content found via search.
