Wouldn’t it be great if you could create content once and have it serve your marketing needs for years to come? Well, now you can!
Actually, you always could, and my jokey late-night-information come-on notwithstanding, getting the most out of your content should be something you’re doing anyway. More on that in a future post.
Today, though, let’s talk about evergreen content and how you can create it once and reap its rewards for seasons to come.
What Is Evergreen Content?
Evergreen content, in case you’re new to the content marketing game, is content that holds appeal year after year, rather than being topical and timely. Frequently these are the veritable truths of your industry, things that change little or not at all over time.
