A lot of attention is given to the need for marketers to become more technical.
You’ve seen all the stats about CMOs outspending CIOs, the importance of analytics in every job description, and the predictions from no less revered a source as Econsultancy’s founder on how important AI and machine learning are to the future of business.
However, if you want to build a modern marketing organization, teaching technical skills is not the only answer (although those skills certainly matter!). As important as data is, it is not the most important, nor the central element in modern marketing.
In fact, the core of modern marketing is mindset. Specifically, instilling a customer centric mindset is what makes marketing modern.
