I often get asked which framework is better for agile marketing — Scrum or Kanban? The truth of the matter is every company and every team is a unique organism with differing needs and there’s no one-size-fits-all approach.
Having coached a lot of teams over the years in marketing, software and everything in between, there are a lot of things you can think about to help you select the right framework to best meet your needs.
A lot of marketers have started agile marketing with no framework at all.
