As restaurants and bars closed up shop and concerts and sporting events were canceled during the early stages of the pandemic, Coca-Cola downshifted its advertising. The brand turned its focus from out-of-home, billboards and TV to smaller digital and streaming options to connect with people looking for entertainment at home.
Now that world is slowly beginning to reopen, Coca-Cola is forging a new way forward that includes digital efforts similar to those the brand explored and employed during the pandemic.
