Facebook is enabling advertisers to more accurately measure their campaigns’ effect on in-store sales with new features and metrics, including a native store locator for mobile ads, leveraging a strategy previously rolled out by Google and underscoring how mobile’s return-on-investment is becoming clearer.
Per a post published on its business blog, Facebook is now enabling advertisers to include additional calls-to-action in their ad units, such as directions to their nearby bricks-and-mortar stores.
