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Dispelling Common Influencer Marketing Misconceptions

July 20, 2016

Via: Adweek

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From measuring impact to managing costs, marketers have indicated over and over that they don’t understandinfluencer marketing. A new report fromTapInfluence provides a road map and addresses some misconceptions for businesses that want to take advantage of the full potential.

The first step is to realize that influencer marketing is the way forward for revenue generation in the digital age.

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