“About 1,670,000,000 results (0.51 seconds).” That’s the result you’ll get if you type “content marketing” into your Google search bar. That’s over 1 billion results in under one second. It makes sense, when typical consumers are growing blinder to typical ads and more indifferent to typical promotional emails.
But in 2018, it’s not enough to just create content. After all, that Google search makes it clear how many marketers are scrambling to do the same.