Your customer experience strategy has most likely become the driving force for marketing success. Data is both the foundation for customer journey mapping and the key to that strategy. There are several reasons why data leads and marketers must follow the customer experience trail in order to stay ahead of the competition.
1. The Data Exists and Must Be Leveraged
The customer’s journey is rich in data points. What is called “Big Data” is exactly the big opportunity to explore and leverage data for journey mapping.