Content governance rarely hits the headlines, but since Facebook recruited Nick Clegg as its image “fixer,” it has received more attention. Part of Clegg’s role was to help Facebook address criticism around the posting of harmful or inappropriate content. His rhetoric suggests that a good content governance strategy protects the organisation and user – helping them avoid lawsuits, embarrassment, or both.
If an organisation is to fully control its own content, a good content governance strategy is vital for reputation management.
