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Only 12% of marketers say content programs reach the right audience, study finds

March 17, 2020

Via: Marketing Dive

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The research shows that most marketers view their content marketing process as ad hoc, decentralized and driven by internal stakeholders rather than customer interests. This could present a challenge for marketers as digital content is likely to play a larger role in demand generation in the months ahead now that trade shows and industry events are being canceled in response to the novel coronavirus, according to the authors.

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