Conversation Ads are coming to LinkedIn. The ad format builds on LinkedIn’s current Message Ads (formerly Sponsored InMail), featuring full-funnel campaigns with options for multiple customized calls-to-action such as product education, webinar sign-ups, or eBook downloads.
The new ad product will be rolling out globally in beta to all advertisers over the next few weeks, LinkedIn said Tuesday.
In-the-moment relevance. The ad format is designed for real-time engagement, which means messages can only be sent when the prospect is active on LinkedIn.
