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5 Data-Driven Content Marketing Tips You Need to Use Now

These days, marketers have access to powerful competitive research tools that reveal almost everything about competitors’ marketing tactics: what search keywords they focus on, how they build links, and even how much traffic they are able to generate.

The bad news is there’s an opposite side of that coin: your competitors have the same amount of insight.

In other words, you and your competitors are operating based on the publicly available data, which makes it even tougher to succeed.

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