It’s critical enterprises have a higher-level purpose which can be translated by the individual employees into their work to aid productivity and engagement, according to the founder and executive director of the Centre for the Future, Dr Richard Hames.
The futurist was speaking at this week’s ADMA Data Week 2020 event on the challenges of the current COVID-19 crisis, the larger forces affecting capitalism and the modern world, and the integral role data plays. Dr Hames also spoke of the challenge and the opportunity for marketing, through the power of storytelling and data, to develop new narratives which speak to the crises facing people and the planet.
