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8 Critical Conversational Marketing Statistics in 2019

“Conversational marketing” went from a chat app here and there to a full-fledged customer experience must-have, as even the analyst firm Gartner now recognizes it as its own category of software and services.

What is conversational marketing?

Loosely defined, “conversational marketing” includes live chat, chat bots, and social chat apps (via Messenger, WhatsApp). These tools vary in their execution and technological underpinnings somewhat, but the core premise is that they make it faster and easier for customers to interact with companies.

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