Change does not want to happen. The status quo is tenacious. Change management is hard.
Heck, Newton’s first law is the Law of Inertia. Things will stay as they are, unless a force pushes or pulls on them.
And you, marketing leader, are that force.
Because disruption is the natural state of business.
To help you drive change in your marketing department, agency, or overall business, let’s walk through the MECLABS Conversion Sequence Heuristic. This patented methodology — developed and refined from two decades of research into real-world customer behaviors — is a thought tool designed to help marketing leaders increase the probability of any conversion (for example, landing pages).
