It’s official, 2016 is the year of influencer marketing, as evidenced by the 86% of brands and advertisers who’ve included it in their marketing mix and the 59% of marketers who plan to increase influencer marketing budgets this year.
For many, influencer marketing programs have proven to be more successful than traditional advertising in reaching and developing a connection with consumers. According to Nielsen, recommendations from people consistently top the trust rankings across all generations, beating out branded websites, TV ads, newspaper ads, and editorial content.
