The stats make the case: 84% of marketing organizations are implementing or expanding AI and machine learning in 2018. Seventy-five percent of enterprises using AI and machine learning enhance customer satisfaction by more than 10% and three in four organizations implementing AI and machine learning increase sales of new products and services by more than 10%, according to Capgemini.
The study also found that 79% of organizations implementing AI generate new insights and better analysis. Organizations are using AI for a number of strategic purposes including supporting new products, generating leads, creating highly target marketing activities, and identifying lookalike high-value customers.
