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What’s the Best Way to Get Client Buy-In for SEO?

What’s the best “sales pitch” to persuade clients to follow SEO guidelines?

What is important to you is not necessarily important to other people.

This is true in both life and the world of search engine optimization.

Over the years, I’ve had countless conversations with SEO professionals in which we’ve recounted nightmare scenarios where in-house personnel and clients alike seem hell-bent on sabotaging all SEO efforts.

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