With other 60,000 tracks being uploaded to Spotify daily, it can be easy for an upcoming musician to get lost in all the noise. Despite the oversaturation in the music industry, record labels are still shoveling out multibillion dollar marketing budgets for their artists. In some ways it pays off, especially when a smaller investment breaks an upcoming artist. However, some artists never truly get to live up to their full potential if their music doesn’t pop out early. This can create a frenzy of confusion within the industry, as dollars are almost flushed down a drain without any real plan of action. This is where some of the most vital marketing decisions are made incorrectly, wasting away marketing budget dollars because of a poor plan.
