Marketers in nearly every industry were forced to throw out their playbooks in 2020 because of the global health crisis. People’s daily lives were changing, so brands needed to try new things to reach audiences stuck at home. Unsurprisingly, internet videos emerged as the best channel for capturing an increasingly online audience.
Data from Voices supports this claim, revealing 199% growth in this category in 2020. And, according to the Voices 2021 Annual Trends Report, videos are the top rising projects for creative professionals.
